Click on the image for a PDF version of my graphic

On this project, I wanted to give big picture of where Starbucks is loved the most. Largest visual was given to the U.S. map because it is the most relevant for imaginary audiences in the U.S. Other two sub-visuals show where Starbucks is loved the most world widely; by city and country.

There is nothing specially surprising and new that I learned as I researched the topic as I already knew that Starbucks is the top coffee chain especially in the world wide view. It was not too surprising to see that Starbucks is most popular in the west side of the States as Starbucks started from San Francisco, although the top state that has most Starbucks store was the D.C. The final version did not show because it was not very relevant to the topic, but I looked at Starbucks’ annual report from 2008-2014 to have a more comprehensive view on how Starbucks is doing. The reports show that it has been expanding and growing steadily when it is already the largest coffee chain in the world. It was impressive to see the growing rate. Also, as I came from South Korea, I knew that we have A LOT of Starbucks in Seoul, but I didn’t know we had the most number of Starbucks stores in the world.

Doing this project made me to be more comfortable with Illustrator and in using pen tool. Drawing the whole US map did take much time but somehow I enjoyed it because I didn’t have to think very much to draw the map. I like what the new pen tool does. I used to have a hard time to grasp idea on how the pen tool will draw, but the new feature makes drawing much easier for me.

What I like about my work is that I could give in where Starbucks is loved and how much within the U.S. and also in the globe. I also like the structure of the charts. However, I feel like the color could be more diverse. I tried to have a color theme as Starbucks’ official color with a little bit of coffee color such as on words under the map, but using more of the brown color on the sub visual could be better.