The Science Behind Craft Beer

Process

Click to see an enlarged pdf version.

I chose to create a diagram of the process of brewing beer not only because it is a family business, but also because I also think the process is something not a lot of people are familiar with and would like to be. Beer is a very popular drink and learning the process is something a lot of people would be interested in.

Many different aspects of the design just occurred because of the elements of I was given. I chose to create transparent pieces of equipment because it seemed to be less confusing to the reader to show what was happening after the ingredients were inside the tank instead of created a complicated set of diagrams and arrows representing when each ingredient was added. I chose to keep the interiors of the tank simple, again thinking that more detail would simply overcomplicate an already somewhat confusing process.

The large numbers, the overly large green arrow, and the light blue background were all included to add interesting design elements and break up the white space. Without all of those elements, the design seemed too white and empty for the topic I was representing. I chose the colors blue and green because they complemented the golden-brown color of the beer and created some contrast between the background the process. The numbers and arrow also work to clearly represent the order of the process.


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